What is Sustainable Investing? (2024)

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Traditional investing delivers value by translating investor capital into investment opportunities that carry risks commensurate with expected returns. Sustainable investing balances traditional investing with environmental, social, and governance-related (ESG) insights to improve long-term outcomes.

In many ways, sustainable investing can be seen as part of the evolution of investing. There is a growing recognition among industry participants that some ESG factors are economic factors, especially in the long term, and it is, therefore, important to incorporate material ESG factors.

There are three critical elements of sustainable investing:

  • Sustainable investing is additive to asset management theory and does not mean a rejection of foundational concepts.
  • Sustainable investing develops deeper insights about how value will be created going forward using ESG considerations.
  • Sustainable investing considers diverse stakeholders, consistent with how companies are developing.

Why Is Sustainable Investing Important?

Interest in sustainable investing continues to grow, and the pressure is on for investment organizations to move toward the sustainable investing model. In an era when the investment industry is challenged by rising end-client and regulatory expectations and challenging economics, the alternative of maintaining the status quo leaves the industry vulnerable to decline.

The next stage of development will depend heavily on industry leadership and innovation in investment thinking and practice, as well as data management. If these are present, the future is exceptionally bright.

Explore comprehensive research on Sustainable Investing at the CFA Institute Research and Policy Center. Gain valuable insights and in-depth analysis on the subject.

Evaluate and Improve Your Commitment to Sustainable Investing

ESG skills, including sustainable investing specialization, are increasingly sought after in the investment management industry. Assess your individual or firm's skills and get personalized resources to help improve and maintain your aptitude with our Rubric Assessment Tools.

These rubrics are intended to provide a framework for investment organizations and investment professionals to do a candid self-assessment of areas needed for future sustainability effectiveness. The rubrics will help you recognize your strengths and develop plans for building your capabilities where gaps exist.

After you complete your assessment, you will receive a number of resources, on-screen and via email, to aid you in upskilling.

Each rubric has 18 multiple-choice questions and should take you no more than five minutes to complete. You may choose to do one or both, and your results are confidential.

Take the Investment Organization AssessmentTake the Investment Professional Assessment

CFA Institute Is Committed to Sustainable Investing

As the largest global association of investment professionals, CFA Institute has committed to the development of sustainable investing and ESG investing and analysisthrough a variety of efforts including the following:

Report: Future of Sustainability in Investment Management

Read the latest Future of Finance report, which examines the present state of sustainable investing and how the sustainability trend of the next 5–10 years will develop. Investors and the investment industry have a considerable role to play in determining the pathway and shaping a future worth investing in.

Report Input

This report is informed by the views of more than 7,000 investment industry stakeholders.

What is Sustainable Investing? (2024)

FAQs

What is Sustainable Investing? ›

The goal of sustainable investing is to avoid financial risks while supporting the transition to a regenerative economy that is based on justice and sustainability.

What is sustainable investing? ›

Sustainable investing refers to types of investments that aim to generate long-term financial returns while advancing sustainable outcomes.

What is considered a sustainable investment? ›

Derived from this definition of sustainable development, sustainable investing is broadly defined as the practice of using environmental, social and governance (ESG) factors when making investment decisions about which stocks or bonds to buy.

What does greenwashing mean in sustainable investing everfi? ›

Greenwashing refers to the corporate practice of misleading consumers that a company's products, services, or operating practices are socially or environmentally responsible.

What do you think sustainable investing refers to? ›

Sustainable investing is about making investment decisions based on environmental, social and governance (ESG) factors: Enviromental (E): How companies address climate change and the impact of their activities on the planet.

Why is sustainable investment important? ›

While traditional investment strategies might focus purely on profit and returns, sustainable finance looks at a holistic range of additional priorities, such as helping to build a better world, reducing damage to the environment and society, and creating long term sustainable opportunities for all.

What is the need for sustainable investing? ›

Key Points. Sustainable investing promotes long-term economic growth by encouraging companies to operate more ethically and responsibly. It helps protect the environment by directing capital towards sustainable practices and technologies.

How do you identify sustainable investments? ›

To identify a sustainable investment, one can consider both the output of the economic activity itself and the way the activities are delivered to build a comprehensive perspective on the positive contribution criteria.

How to be a sustainable investor? ›

Sustainable investing is an investment approach that considers environmental, social and governance (ESG) criteria in addition to traditional financial factors. Environmental criteria might include factors like a company's carbon footprint, resource use and energy efficiency.

What is a simple definition of sustainability? ›

In 1987, the United Nations Brundtland Commission defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Today, there are almost 140 developing countries in the world seeking ways of meeting their development needs, but with the ...

What is the biggest example of greenwashing? ›

One of the most famous examples of greenwashing comes from Volkswagen after the company was accused of cheating on pollution tests and modifying engine software.

Is greenwashing good or bad? ›

Greenwashing is deceitful and unethical because it misleads investors and consumers who are genuinely seeking environmentally friendly companies or products. Often, green products can be sold at a premium, making them more expensive, which can lead consumers to overpay.

What does greenwashing mean in sustainable investing quizizz? ›

Greenwashing in sustainable investing refers to companies overstating their sustainability claims through misleading or exaggerated statements about their environmental or social impact.

What is an example of a sustainable investment? ›

Green investing seeks out investment opportunities that also benefit the natural environment. One major destination for green funding is renewable energy technologies, such as wind, solar, and hydropower. Green transportation is another emerging technology, reducing fossil fuel consumption through electric vehicles.

What is the sustainable investment rule? ›

The sustainable investment rule states that public sector net debt as a proportion of gross domestic product (GDP) will be held over the economic cycle at a stable and prudent level.

What are the factors of sustainable investing? ›

The key principles of sustainable investing include long-term value creation, active ownership, transparency, and stakeholder engagement. These principles encourage investors to consider the broader implications of their investments and promote responsible corporate behavior.

What are the cons of sustainable investing? ›

However, there are also some cons to ESG investing. First, ESG funds may carry higher-than-average expense ratios. This is because ESG investing requires more research and due diligence, which can be costly. Second, ESG investing can be subjective.

What is the difference between ESG and sustainable investing? ›

ESG refers to a set of criteria used to assess a company's environmental, social, and governance impact. In contrast, sustainability is the capacity to maintain or endure, focusing on the interplay of environmental, social, and economic factors.

What are the three key sustainable investing factors? ›

The three ESG factors:
  • The three ESG factors: Environmental. ...
  • Social. ...
  • Governance. ...
  • Differing exposures. ...
  • A brief history of ESG. ...
  • Assessing countries.

Is it worth investing in sustainability? ›

By investing in sustainable companies, you'll increase your returns, and by shunning unsustainable ones, you'll reduce risk. Industries like electric cars are the future of transport, while dumping fossil fuel companies means you're immune to a carbon tax. There's evidence that certain dimensions of ESG pay off.

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