Car Salesman Salary: The Complete Guide Know Your Pay in 2023 (2024)

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How much do car salesmen make?

To put it simply, the average car salesman salary in the US is $55,811 per annum.

However, the salary of a car salesman depends on several factors, especially one’s skills as a sales representative.

Your salary will largely depend on how you pitch the sale to the customers and the number of cars you can sell in a month. The more cars you sell, the higher your income.

How much commission does a car salesman make?

Depending on the dealership, your car salesman commission is generally up to 25% of the commission on front-end profit for every car they sell.

Besides your skills as a salesman and the dealership company that you work for, location is another factor that comes into play while determining your salary.

Read on to learn more about the following FAQs related to car salesman salary:

  • How do car salesmen get paid?
  • What is the average car salesman's salary based on car dealership companies?
  • Which US cities pay the highest salaries for car salesman jobs?
  • What are some car salesman requirements?
  • What are some must-have car salesman skills?
  • How can you improve your car salesman skills?
  • What are some of the common car salesman salary FAQs?

How Do Car Salesmen Make Money?


Unlike other job profiles, a car salesman may or may not earn a fixed wage (depending on the dealership).

Rather, your car salesman's salary is directly dependent on your sales skills and the ability to persuade customers.

They generally earn through commission rates which depending on the dealership company, can range between 20% to 40%.

So how much money do car salesmen make per car?

If you sell about 10 cars in a month and on average you make about $40k per year, you will be earning $330 per car.

But, that’s just a rough estimate. Other factors such as back-end income and car sale quotas also come to play when determining a car salesman salary.

Every dealership has different set quotas that car salesmen have to meet every month.

Likewise, if you manage to sell more than the number of cars the monthly quota calls for, you may get awarded a higher commission rate for the following sales.

However, this scenario can also be reversed. If you fall short of meeting the monthly sales quota, you will earn less commission and there’s a chance that you might even lose your job.

Other than that, the dealership might offer their sales representatives bonuses under various conditions like if they sell x number of cars in 6 months or so.

Also read: How to draft an impeccable sales representative resume?

Car Salesman Salary: The Complete Guide Know Your Pay in 2023 (1)

Car Salesman Salary Based on Different Dealership Companies


Since the commission rate is based on the net profit that car dealership companies make on a given car, a luxury car salesman's salary is naturally higher than that of a used car salesman's salary.

To put it in perspective, a luxury car salesman's salary averages about $84,823 per annum, a used car salesman's salary is $38,100 per annum in the US.

Take a look at the following table showcasing the average salaries of luxury car salesmen based on different automobile companies:

AUTOMOBILE COMPANYAVERAGE SALARY
BMW Car Salesman Salary$79,073
Mercedes Car Salesman Salary$96,611
Audi Car Salesman Salary$66,431
Porsche Car Salesman Salary$136,527
Jaguar Car Salesman Salary$35,000

Meanwhile, here’s a list of highest paying dealership companies in the US for car salesman salary:

DEALERSHIP COMPANYAVERAGE SALARY
DriveTime Automotive Group$54,124
Enterprise$81,554
Mazda$59,042
Nissan$74,398
Kia Motors America$50,582
Lithia Motors$136,752
Toyota North America$78,668
AutoNation$85,129
Ford Motor Company$139,533
CarMax$34,379
Honda$59,173

Also, the following are some of the highest-paying US cities for car salesman jobs salary:

US CITIESAVERAGE SALARY
New York, NY$55,389
Austin, TX$81,573
Detroit, MI$47,753
Houston, TX$64,070
Scottsdale, AZ$59,142
Columbus, OH$46,373
Miami, FL$73,481
San Antonio, TX$45,462
Orlando, FL$56,415

Also read:

Cars Salesman Requirements


The minimum education requirement to become a car salesman is a high school diploma or GED equivalent.

But, if you wish to grow professionally and get promoted to higher positions like sales manager, or a senior-level sales executive profile you need to get a bachelor’s degree in finance or business.

Also, some states in the US like California require car salesmen to pay a certain fee and submit an application to the Motor Vehicles Department before they begin selling cars in the state.

These requirements are likely to vary in different states so it’s best to check the requirements with your potential employers.

Apart from these requirements, possessing the right skill set is crucial if you want to succeed as a car salesman.

Skills such as active listening, communication, interpersonal skills, and persuasive skills are a must for an aspiring car salesman.

Also read: How to make product management resumes with sales or marketing background?

Car Salesman Skills To Help You Earn More


The following are some of the must-have skills that can also affect your car salesman salary:

Customer Relationship ManagementRapport Building
Sales NegotiationPaperwork Processing
Product KnowledgeCustomer Service
Sales Record & ReportsInventory Management
Time ManagementInformation Gathering
Sales PresentationBusiness Communication
Critical ThinkingSocial Selling

Depending on what stands true to you, you can include these skills in your car salesman resume to increase your chances of getting shortlisted while applying for car salesman jobs.

To keep up with the grueling needs and the competitive nature of work, you must always try to work on your sales strategies and sales techniques.

Assess your customer’s needs and analyze the changing expectations of the demographic you are catering, to effectively increase your car sales.

You can also take up certification courses to acquire or polish your car salesman skills.

The following is a list of some of the certification courses you can consider taking:

Also read: How to draft a kickass sales manager resume?

Car Salesman Salary FAQs


We have covered a few frequently asked questions regarding car salesman salary in this section:

Do Car Salesmen Make Good Money?


Yes, car salesmen can make a decent amount of money provided they are on top of their sales game. The more cars they sell, the higher the income of a car salesman.

Can a Car Salesman Make Six Figures?


Yes, a skilled car salesman can make six figures per annum. If your goal is to make 100k in a year, you must be able to make 8,333 per month selling cars.

How Much Do Car Salesmen Make in Texas?


The salary of a car salesman in Texas can range from $28237 to $75692 while the average annual salary of a car salesman in Texas is $36544.

Do Car Salesman Get Paid Hourly?


No, car salesmen do not get paid on an hourly basis. They get paid based on a fixed rate of commission on every car they sell.

Also read: What are the top soft skills that you need to advance in your career?

Key Takeaways


  • The car salesman's salary largely depends on the number of cars you can sell in a month. The more cars you sell, the higher your income.
  • If you manage to sell more than the number of cars the monthly quota calls for, you may get awarded a higher commission rate for the following sales, therefore increasing your monthly salary.
  • The minimum education requirement to become a car salesman is a high school diploma or GED equivalent.
  • The requirements to become a car salesman varies in different states so it’s best to check the requirements with your potential employers.
  • Active listening, great communication, interpersonal skills, and persuasive skills are some of the crucial skills to succeed as a car salesman.
  • You must consider taking up sales certification courses to polish your sales skills and techniques.

Visit Hiration's ChatGPT-powered career activator platform which provides 24x7 chat support to get expert advice on your career-related queries. You can also reach out to us at support(at)hiration(dot)com.

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Car Salesman Salary: The Complete Guide Know Your Pay in 2023 (2024)

FAQs

Car Salesman Salary: The Complete Guide Know Your Pay in 2023? ›

Car Salesman Salary: The Complete Guide Know Your Pay in 2023. How much do car salesmen make? To put it simply, the average car salesman salary in the US is $55,811 per annum. However, the salary of a car salesman depends on several factors, especially one's skills as a sales representative.

Is it worth being a car salesman? ›

This can be a good position for outgoing or people-oriented professionals looking for fast-paced work. You can earn commission. Many car sales positions offer commission bonuses on every sale, increasing your income. This can be a great opportunity for people new to sales or looking to boost their earnings.

Can car salesmen make 6 figures? ›

Many sales people get starved out of the car business with the average car salesman income of less than $30,000 a year. On this website and in my e-book I will show you how you can be a good car salesman or car sales woman, make more car salesman commission and earn six figures a year selling cars.

How many cars do salesmen sell in a day? ›

The average automobile salesman sells between 200 and 1,000 cars per year. Most average over one per day. Although many salesmen work partially for salary, many include "commission on sales" as a significant part of their compensation, placing them under some pressure to sell cars.

How much do top Car Salesman make a year? ›

While ZipRecruiter is seeing salaries as high as $116,500 and as low as $12,000, the majority of Car Salesman salaries currently range between $24,000 (25th percentile) to $55,000 (75th percentile) with top earners (90th percentile) making $86,500 annually in Alberta.

What are cons of being a car salesman? ›

You can make a six-figure income selling cars, but you will work more than forty hours a week. You have to work long hours. Selling cars can be a lot of fun. Selling cars is stressful.

How stressful is being a car salesman? ›

The auto retail industry is known for its fast-paced environment, where constant customer interactions, sales targets, and time pressure create a challenging atmosphere. These dynamics can contribute to increased stress levels and the risk of burnout if not properly managed.

How do car salesman make so much money? ›

They generally earn through commission rates which depending on the dealership company, can range between 20% to 40%. So how much money do car salesmen make per car? If you sell about 10 cars in a month and on average you make about $40k per year, you will be earning $330 per car.

How many cars do salesmen sell in a month? ›

But on average, the top/good car salesman should sell 30 to 36 cars, and 40 or more is not unrealistic. All of this also depends on the number of hours worked. When you work more hours, you can sell more cars. In this environment, the average car salesman may sell between 15 and 25 cars per month.

Can salesman make a lot of money? ›

Yes. A six-figure income is possible with hard work and dedication. Achieving such a level of income means developing solid sales rep skills, closing big deals, and consistently meeting your quotas.

Can salesmen become millionaires? ›

Yes, it is possible to become a millionaire or a multi-millionaire as a salesperson. I've worked with some salespeople who regularly make more than $1 million a year from sales and at least three of my clients have made more than $10 million in one year from sales.

What month has the most car sales? ›

Peak Seasons. The two peak seasons for auto sales occur during the spring, from March through the end of May, and from September through November.

What percentage do most salesmen make? ›

The average commission rate for sales sits somewhere between 20% and 30% of gross margins, but this depends on the sales structure. Some workers may earn their whole salary through 100% commission, while others earn 10% on top of a base salary.

What is it like being a car salesman? ›

While selling cars isn't as labor intensive as it used to be, pursuing a car sales career may still come with long hours and challenging responsibilities. Most car salespeople work an average of 40 hours a week with a lot of potential for overtime.

Can salesmen make a lot of money? ›

Yes. A six-figure income is possible with hard work and dedication. Achieving such a level of income means developing solid sales rep skills, closing big deals, and consistently meeting your quotas.

Is Car Salesman a stressful job? ›

Car sales is one of the most stressful jobs that there is—next to air traffic controller and heart surgeon. No, you don't have thousands of people's lives at stake...just one: yours. If you don't make enough sales, you'll have wasted all of your time working for nothing. You'll probably also get fired.

Who is paying the most for used cars? ›

Selling your car privately on Facebook Marketplace or Craigslist will get you the most money. But if you don't want to deal with strangers, we recommend checking out Carvana and CarMax for the best offers.

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