Britannica Money (2024)

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Yahoo!, global Internet brand and services provider based in Sunnyvale, California, and owned by Verizon Communications since 2017. It was founded in 1994 by Jerry Yang and David Filo, graduate students at Stanford University in California. Yahoo! provides users with online utilities, information, and access to other websites.

Yahoo!, which includes features such as a search engine, an e-mail service, a directory, and a news branch, began as a simple collection of Yang and Filo’s favourite Web sites. It was initially called “Jerry and David’s Guide to the World Wide Web,” but, as the site grew in popularity, it was renamed Yahoo!, an acronym for “Yet Another Hierarchical Officious Oracle.” Incorporated in 1995, Yahoo! acquired various companies such as Rocketmail and ClassicGames.com, which eventually became Yahoo! Mail and Yahoo! Games, respectively. As one of the major players in the dot-com frenzy of the late 1990s, Yahoo! managed to survive the collapse of many Internet-based companies in 2001–02, but it sustained heavy economic losses.

Yahoo! battled Google—a major competitor in the search engine industry—for many years in an attempt to claim a larger share of the market. Yahoo! notably released its Yahoo! Instant Messenger, bought out the Internet photo network Flickr, included a myriad of other features, and acquired a 40 percent share of the Chinese e-commerce company Alibaba. Despite such moves, many of Yahoo!’s rivals endured. In February 2008 the Microsoft Corporation offered to buy Yahoo! for $44.6 billion, but this proposal was rejected by Yahoo!, and Microsoft then rescinded its offer. However, negotiations between the companies continued, and on July 28, 2009, an agreement was reached in which Yahoo! would use Microsoft’s search engine, Bing, for its Web site and would handle premium advertisem*nts for Microsoft’s Web site, an arrangement scheduled to last for 10 years.

Amid growing financial struggles, Yahoo! hired Marissa Mayer as CEO and president in 2012. Although she had played a key role in the rise of Google, her efforts to turn Yahoo! around had little success. In 2016 it was announced that Verizon Communications would acquire the company’s core assets, notably its Internet operations, for approximately $4.8 billion. However, the closing of the deal was delayed by the public announcement that Yahoo! had been subjected to a series of security breaches, which was said to have affected more than one billion user accounts; it was later revealed that all Yahoo! accounts (approximately three billion) had been compromised. The final sale, which was completed in 2017, was valued at approximately $4.48 billion. Yahoo! subsequently became part of the newly created subsidiary Oath, though it continued to exist as a distinct brand. The portion of Yahoo! that was not sold—notably its interest in Alibaba—was reformed as Altaba.

The Editors of Encyclopaedia BritannicaThis article was most recently revised and updated by Amy Tikkanen.

Britannica Money (2024)

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Only 15 % of our revenue comes from Britannica content. The other 85% comes from learning and instructional materials we sell to the elementary and high school markets and consumer space. We have been profitable for the last eight years.

What are the 5 characteristics of money? ›

In general, there are four main characteristics that money should fulfill: durability, divisibility, transportability, and inability to counterfeit. Let's take a closer look: Durability: If money stays the same in terms of shape and substance over time, it is said to be durable.

What is money short answer? ›

Money is any object that is generally accepted as payment for goods and services and repayment of debts in a given country or socio-economic context. The main functions of money are distinguished as: a medium of exchange; a unit of account; a store of value; and, occasionally, a standard of deferred payment.

What are four types of money? ›

Different 4 types of money
  • Fiat money – the notes and coins backed by a government.
  • Commodity money – a good that has an agreed value.
  • Fiduciary money – money that takes its value from a trust or promise of payment.
  • Commercial bank money – credit and loans used in the banking system.
Jul 11, 2023

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What gives us currency its value? ›

When demand for the dollar increases then so does its value. Conversely, if the demand decreases, so does the value. The demand for the dollar increases when international parties, such as foreign citizens, foreign central banks, or foreign financial institutions demand more dollars.

Why credit cards are not seen as money? ›

A credit card isn't considered money because it does not serve as a store of value or a unit of account. Even though it can facilitate trade as a medium of exchange, it essentially does so by extending credit (a promise of future payment), and not by representing actual stored value.

What is the scarcity of money? ›

The relative scarcity of money refers to a problem of shortage of supply or distribution of money in the economy with the presence of physical quantity. In other words, money in an economy is available, but it relates to the ability to own that money.

What did people use before money? ›

Before the creation of money, exchange took place in the form of barter, where people traded to get the goods and services they wanted. Two people, each having something the other wanted, would agree to trade one another. In economics, we call this a double coincidence of wants.

Who created money? ›

Historians generally agree that the Lydians were the first to make coins. However, in recent years, Chinese archaeologists have uncovered evidence of a coin production mint located in China's Henan Province thought to date to 640 B.C. In 600 B.C., Lydia began minting coins widely used for trading.

What are the 4 rules of money? ›

The Four Fundamental Rules of Personal Finance

Spend less than you make. Spend way less than you make, and save the rest. Earn more money. Make your money earn more money.

What is the oldest money? ›

The shekel was the unit of weight and currency, first recorded c. 2150 BC, which was nominally equivalent to a specific weight of barley that was the preexisting and parallel form of currency.

What are the three main purposes of money? ›

To summarize, money has taken many forms through the ages, but money consistently has three functions: store of value, unit of account, and medium of exchange. Modern economies use fiat money-money that is neither a commodity nor represented or "backed" by a commodity.

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